The Merchants of Cool
A Report On The Creators & Marketers Of Popular Culture For Teenagers (2002)

Douglas Rushkoff

Summary:How businesses market to American teenagers, and the effect they have together on popular culture. (IMDB)
* * * * * *         6.0
Seen on:PBS
More information:Official Website, IMDB
Comment by AS:Interesting to see that marketing for teenagers has moved to an industrial level. Back in the days of E.T., you'd hear about that Steven Spielberg asked his children to rate a prerelease of the movie to see if it works. The documentary brings us up to speed about current "techniques". No hard science though, but the methodologies are there and being presented. Nice conclusion about the feedback loop near the end.

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